Updated on January 26, 2026.

PLEASE READ THIS DOCUMENT CAREFULLY. IT CONTAINS IMPORTANT INFORMATION THAT YOU SHOULD KNOW BEFORE CONTINUING TO USE OUR WEBSITE OR SERVICES (AS SUCH TERM DEFINED IN THE TERMS OF SERVICES). BY CONTINUING TO USE THE HEALTHIERBABYTODAY.COM WEBSITE AND SERVICES YOU WILL BE DEEMED TO HAVE ACCEPTED THIS PRIVACY POLICY.

IF YOU ARE A CALIFORNIA OR NEVADA RESIDENT, YOU ARE ENTITLED TO CERTAIN ADDITIONAL RIGHTS IN ACCORDANCE WITH THE CALIFORNIA CONSUMER PRIVACY ACT OF 2018 (CCPA) AND NEVADA SENATE BILL 220 AND CHAPTER 603A OF THE LAWS OF THE STATE OF NEVADA. PLEASE VISIT THE CALIFORNIA PRIVACY RIGHTS SECTION AT THE END OF THIS POLICY.

**LEGAL BASIS FOR THE PROCESSING OF PERSONAL DATA**
All personal data of data subject is processed with aim of compliance with a legal obligation under U.S. Law and Art. 6(1) lit. of GDPR under which data controller is obliged to receive consent of data subject for specific processing operations with personal data.

1. This Privacy Policy (hereinafter referred to as the “Policy”) sets forth the general rules of collection, processing, distribution, use and storage of Website user’s Personal data including any dispute concerning privacy under current Laws of the United States and the EU General Data Protection Regulation (GDPR), and in accordance with the data protection regulations applicable to Ameliorate Data Solutions, Inc., and the healthierbabytoday.com Website (hereinafter the “HBT”, “Company”, “Us”, “We”).

2. It is understood and presumed that by the fact of use of the Website and its services, the User gives Consent, that he/she/it has fully read, understood and accepted this Policy. If any User does not agree with this Policy in general or any part of it, such User should withhold from using the Website and its services.

3. The following definitions and rules of interpretation apply in this Privacy policy:

4. a) Cookies: A cookie is a text file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies. For more information on managing cookies, please go to www.allaboutcookies.org.

5. b) Consent: Consent of the data subject is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

6. c) Data subject: Data subject is any identified or identifiable natural person, whose personal data is processed by the controller responsible for the processing.

7. d) Personal data: Personal data means any information relating to an identified or identifiable natural person (“data subject”). An identifiable natural person is an individual that can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, address or other identification data.

8. e) Processing: Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

9. f) Processor: Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

10. g) Profiling: Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

11. h) Recipient: Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with U.S. and/or EU shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.

12. i) Sensitive personal information: Any information about an individual that reveals their racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic information, biometric information for the purpose of uniquely identifying an individual, information concerning health or information concerning a natural person’s sex life or sexual orientation. HBT does not collect or store such information.

13. j) Third party: Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

14. k) Website: healthierbabytoday.com

15. This Privacy Policy may be modified, changed, supplemented, updated at any time with prior written notice from HBT. Your continued use of the Website and its services after any amendments or alterations of this Privacy Policy without notification of HBT shall constitute your consent hereto and acceptance hereof of an updated version of this Privacy Policy. At any case, the date of the most recent amendments and alterations will be indicated at the top of this web page. If the User does not agree to such revised terms of the Privacy Policy or Terms of Use he/she/it must stop using this Website and the account and may withdraw from his/her/its obligations under this Privacy Policy.

16. The data controller of this Website is HBT. Contact details can be received at: info@healthierbabytoday.com.

17. The Website of the HBT collects a series of general data and information when a data subject or automated system calls up the website. This general data and information are stored in the server log files.

18. The following information may be collected for general purposes: (a) the browser type and its version; (b) the operating system used by the accessing system, (c) the website from which an accessing system reaches the website; (d) the sub-websites; (e) the date and time of access to the Internet site; (f) an Internet protocol address (IP address); (g) the Internet service provider of the accessing system; and (h) any other similar data and information that may be used in the event of attacks on our information technology systems.

19. When using this general data and information, the HBT does not draw any conclusions about the data subject. Rather, this information is needed to (a) deliver the content of our website correctly, (b) optimize the content of our website as well as its advertisement, (c) ensure the long-term viability of our information technology systems and website technology, and (d) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, the HBT analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

20. The following information can be collected for services purposes: (a) Contact information, such as name, home address, and email address; (b) Account information, such as username and password; (c) Information related to you virtual wallets public addresses; and/or (d) Financial information, such as bank account numbers, bank statement, and trading information, credit card numbers and related information.

21. The internet pages of this Website use cookies for the following purposes:
* **Performance:** Our web sites are built using common internet platforms. These have built-in cookies which help compatibility issues and improve performance. (Session)
* **Security:** Cookies ensure that your device is logged for the duration of your visit if you register for access. (Session)
* **Site Preferences:** Cookies may remember your site preferences (e.g., language). (Session)
* **Analytical:** We use third party analytics tools to help us understand how site visitors use our web site. (Persistent)
* **Site visitor feedback:** We use a third party survey tool to invite a percentage of visitors to provide their feedback.
* **Social sharing:** We use third party social media widgets or buttons to provide you with additional functionality to share content.

11. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies.

12. Our websites may contain links to non-HBT websites. We are not responsible for the practices of those third party websites. Where you access other websites from our sites using the links provided, the operators of these websites may use cookies in accordance with their own cookies policy, which may differ from ours. You should read their privacy and cookie policies carefully before you provide any personal information to them.

13. The data subject has the possibility to register on the website of the controller with the indication of personal data. Which personal data are transmitted to the controller is determined by the respective input mask used for the registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller, and for his own purposes. The controller may request transfer to one or more Datablcokchain.io processors that also uses personal data for an internal purpose which is attributable to the controller.

14. By registering on the website of the controller, the IP address—assigned by the Internet service provider (ISP) and used by the data subject—date, and time of the registration are also stored. The storage of this data takes place against the background that this is the only way to prevent the misuse of our services, and, if necessary, to make it possible to investigate committed offenses. Insofar, the storage of this data is necessary to secure the controller. This data is not passed on to third parties unless there is a statutory obligation to pass on the data, or if the transfer serves the aim of criminal prosecution.

15. The registration of the data subject, with the voluntary indication of personal data, is intended to enable the controller to offer the data subject contents or services that may only be offered to registered users due to the nature of the matter in question. Registered persons are free to change the personal data specified during the registration at any time, or to have them completely deleted from the data stock of the controller.

16. On the website of HBT, users are given the opportunity to subscribe to HBT’s information service. The input mask used for this purpose determines what personal data are transmitted, as well as when the newsletter is ordered from the controller. The information service may only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers to receive HBT’s information service.

17. The website contains information that enables a quick electronic contact to HBT. If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the data controller is stored for the purpose of processing or contacting the data subject. There is no transfer of this personal data to third parties.

18. The data controller process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage. If the storage purpose is not applicable, or if a storage period expires, the personal data is routinely blocked or erased.

19. Subject to certain limitations on certain rights, you have the following rights in relation to your information, which you can exercise by contacting HBT by sending an email to info@healthierbabytoday.com: (a) to request access to your information and information related to our use and processing of your information; (b) To request and to obtain from the controller the confirmation as to whether or not personal data concerning him/her/it is being processed; (c) to request the correction or deletion of your information; (d) to request that company restrict the processing of your information; (e) to receive information which data subject have provided to us; (f) to object to the processing of your information for certain purposes; and (g) to withdraw your data protection consent to our use of your information at any time.

20. In accordance with Article 77 of the General Data Protection Regulation, data subject have the right to lodge a complaint with a supervisory authority.

21. We may disclose any information we collect about you, whether you are a current or former customer, including nonpublic personal information and any other information we collect, to HBT affiliated companies and to non-affiliated third parties, which include non-financial companies, such as email service providers and fraud verification services, and others, such as other HBT users with which you engage in transactions. We may make such disclosures: (a) to service providers that perform marketing services on our behalf; and (b) for everyday business purposes, such as to process transactions, maintain accounts, respond to court orders and legal investigations or report to credit bureaus; (c) if we are under a duty to disclose or share your information to comply with our legal obligations.

22. Other than in connection with a merger, sale of HBT assets, financing or acquisition, we will not sell or rent any of your information to third parties for their own marketing purposes.

23. Please note that third parties that support our customer identification and anti-fraud controls may retain and use information about you to perform services on our behalf and to improve their services. By using our Services, you consent to the retention and use of such information by these providers to improve their services.

24. We may also share aggregated or de-identified information with our affiliated companies or non-affiliated third parties, which cannot reasonably be used to identify you.

25. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site, and any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.

26. CHILDREN UNDER 18: This website is not intended for sue by anyone under the age of 18. We encourage parents and guardians to supervise their child’s use of the Internet. We urge parents to instruct their children to never give out their real names, addresses, phone numbers, or other personal information without a parent’s or guardian’s permission when using the Internet. We recognize a special obligation to protect personal information obtained from children. In compliance with COPPA (the Children’s Online Privacy Protection Act), we have adopted the following policies to keep kids safe (there are exceptions to these policies as noted below): (a) We will NOT knowingly collect, use, or distribute personal information from children under the age of 13 without prior verifiable consent from a parent or guardian. (b) Personal information we collect from children under the age of 13 will be used solely by us or our agents for internal purposes only and will NOT be sold or otherwise distributed to third parties. (c) We will NOT knowingly allow children under the age of 13 access to free form chat, message boards, email accounts, or other services within the HBT Website that would allow them to publicly post or otherwise distribute personal information without prior verifiable consent from a parent or guardian. (d) We will NOT knowingly ask a child under the age of 13 to divulge more information than is needed to participate in any service. (e) We will NOT knowingly keep any personal information that is inadvertently included in a child’s email submission, help inquiry, or other one-time request, if we know that the child is under the age of 13. Any such information will be purged promptly after the issue has been resolved. (f) We will NOT knowingly post any personal information that is inadvertently included in a child’s submission to a general audience contribution area if we know that the child is under the age of 13. Upon notice to us, these submissions will be deleted and handled anonymously thereafter. (g) We will NOT knowingly provide any direct link to websites that are unsuitable for children or teens. (h) We will advise children under the age of 13 that they MUST obtain permission from their parent or guardian before sharing ANY personal information. (i) Upon request, HBT will provide a parent or guardian with a description of the information that may have been provided about their child during a registration process for a program or service of this site.

In the following instances we will NOT get verifiable parental consent for the collection of a child’s personal information: (a) Collecting a child’s contact information solely to directly respond to the child’s request on a one-time basis (for example, to provide assistance with a particular customer service question). We will not use that information to re-contact the child for any other purpose (we will purge from our system the child’s personal information after responding); (b) Collecting a child’s contact information and the contact information of his/her parent or guardian solely to directly respond more than once to a specific request from the child. In this instance, the parent or guardian will be notified that the child made such a request and be informed of the information provided by the child. The parent or guardian will have an opportunity at any time to revoke the child’s request. We will not use the child’s personal information to re-contact the child for any other purpose. (c) Using persistent identifiers on our Website to support the internal operations of our Website which include: maintaining and analyzing the functioning of the Website; performing network communications; authenticating users; personalizing content on the Website; serving contextual advertising or capping the frequency of advertising; protecting the security or integrity of the user, Website or service; and to ensure legal and regulatory compliance. A “persistent identifier” is a series of numbers that we assign to a user but cannot be reasonably used to identify a specific user. (d) A child may provide the email address of their parent or guardian for the purpose of retrieving or resetting a child’s lost password for their user account. A parent or guardian’s email address collected in this instance will only be used for this purpose.

28. Data controller does not use automatic decision-making or profiling to process and use data subject’s personal data.

29. HBT uses relevant electronic and procedural safeguards to protect the privacy of the information the User provide to HBT from loss, misuse, disclosure, alteration and destruction. Please note that transmission of data or information (including communications by e-mail) over the Internet or other publicly accessible networks is not one hundred percent secure. Please note that HBT are not liable for the security of any data Users are transmitting over the Internet, or third party content.

30. HBT takes and addresses its users’ privacy concerns with utmost respect and attention. If you believe that there was an instance of non-compliance with this Privacy Policy with regard to your personal information or you have other related inquiries or concerns, you may write or contact HBT at email: info@healthierbabytoday.com. In your message, please describe in as much detail as possible the nature of your inquiry or the ways in which you believe that the Privacy Policy has not been complied with. We will investigate your inquiry or complaint promptly. Please note that if you provide HBT with inconsistent privacy preferences, HBT cannot guarantee that your most recent privacy preference will be honored.

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**California Privacy Rights (CCPA / CPRA)**

This section applies solely to residents of the State of California under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). If you are a California resident, you are entitled to certain rights regarding your personal information.

**1. Categories of Personal Information We Collect**
We may collect and use the following categories of personal information:
* Identifiers (e.g., name, address, phone number, email)
* Demographic data (e.g., age, gender, income range)
* Commercial information (e.g., products or services of interest)
* Internet or other electronic activity (e.g., device/browser type, IP address, cookies)
* Geolocation data
* Inferences drawn from other personal information (e.g., lifestyle segments)
* Sensitive personal information (e.g., health interests or precise geolocation) — only when voluntarily submitted

This information is collected directly from consumers, from survey responses, opt-in forms, third-party websites, and data compilers who adhere to privacy regulations.

**2. Use of Personal Information**
We may use your personal information to:
* Deliver personalized email marketing or digital ads
* Share relevant offers from third-party advertisers
* Perform analytics and campaign measurement
* Enhance, validate, or clean data
* Improve user experience and website functionality

**3. Sharing and Selling of Personal Information**
Under California law, “selling” and “sharing” include the exchange of personal data for targeted advertising purposes. We may disclose your personal information to third-party advertisers, data partners, or platforms for marketing, lead generation, or analytical purposes.
You have the right to opt out of the sale or sharing of your personal information.

**4. Your Rights as a California Resident**
If you reside in California, you have the following rights:
* **Right to Know:** You may request that we disclose the categories and specific pieces of personal information we have collected about you.
* **Right to Delete:** You may request that we delete any personal information we have collected from you.
* **Right to Correct:** You may request corrections to inaccurate personal data we maintain.
* **Right to Opt-Out:** You may direct us to not sell or share your personal information.
* **Right to Limit Use of Sensitive Personal Information:** If applicable, you may limit how we use your sensitive personal information.

**5. How to Exercise Your Rights**
To exercise your rights under CCPA and CPRA:
* Visit our “Do Not Sell or Share My Personal Information” page (link in website footer)
* Email us at support@healthierbabytoday.com with the subject line: **CCPA Privacy Request**

We will respond to verifiable consumer requests within 45 days, as required by law. You may designate an authorized agent to make a request on your behalf.

**6. Non-Discrimination**
We will not discriminate against you for exercising any of your CCPA/CPRA rights, including by denying services, charging different prices, or providing a different quality of service.

**7. Minors Under Age 16**
We do not knowingly sell or share the personal information of consumers under 16 years of age.

**8. Retention of Data**
We retain personal information only as long as necessary to fulfill the purposes for which it was collected or as required by applicable laws and regulations.